CHRISTAL UKIOMOGBE

About me

I’m Christal Ukiomogbe, an Economics student at Spelman College with hands-on experience in consumer behavior research, marketing analytics, SEO, and growth strategy. Across internships, independent research, and entrepreneurial work, I’ve developed a strong interest in how data, creativity, and strategy work together to shape audience behavior, strengthen brand performance, and drive measurable growth. I enjoy turning insights into action and building work that is both analytically grounded and visually compelling.

Education

Spelman College – Atlanta, GA

B.A. in Economics | GPA 3.95 | Dean’s List Scholar

Coursework: Research Methodology in Economics, Mathematical Economics, Data Science for Economics and Management, and Principles of Computing

Certifications

  • HubSpot Social Media Marketing Certification

  • SEMrush Maximizing ROI Through Marketing Analytics

  • HubSpot Content Marketing Certification

  • Google Fundamentals of Digital Marketing

  • HubSpot Email Marketing Certification

Work Experience

  • June 2025 – August 2025

    Analyzed multi-channel marketing performance across social media, paid advertising, and SEO initiatives to identify engagement drivers and growth opportunities. Leveraged Google Analytics and SEMrush insights to support data-driven decisions related to content strategy, audience targeting, and website optimization.

    Skills: Marketing Analytics • SEO • Google Analytics • SEMrush • Performance Reporting

  • May 2025 – August 2025

    Evaluated content performance across Instagram, TikTok, and YouTube to uncover audience engagement trends and optimize social media strategy. Conducted performance benchmarking and audience analysis to support content decisions that strengthened reach, engagement, and platform growth.

    Skills: Social Media Marketing • Content Strategy • Audience Insights • Analytics

  • February 2026 – May 2026

    Created newsletter content, graphics, and internal communications that supported campus-wide engagement and information sharing. Analyzed communication performance and audience engagement trends to help prioritize high-impact content and strengthen editorial planning.

    Skills: Internal Communications • Content Development • Graphic Design • Audience Engagement

  • January 2022 – Present

    Built and managed a client-based business serving 30+ customers while overseeing marketing, pricing, scheduling, and customer relationship management. Applied customer retention analysis and promotional strategy to drive repeat business and maintain long-term client relationships.

    Skills: Entrepreneurship • Customer Retention • Business Strategy • Client Relations

Applied Economics Research

This research project explored whether social-media-driven aesthetic pressure influences discretionary spending and savings behavior among Gen Z women in the United States during inflationary years.

Using a synthetic dataset of 6,000 observations and multivariate regression analysis, I found that higher aesthetic pressure is associated with higher discretionary spending and lower savings, even after controlling for income, financial literacy, and social media use.

The project also examined social comparison as part of the broader consumer behavior mechanism, connecting economic theory to real-world spending decisions.

⦁ Graphic Design

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Graphic Design

⦁ Graphic Design ⦁ Graphic Design

As part of my internal communications work at Spelman College, I created branded newsletter graphics and visual content to support weekly announcements and campus messaging. These designs were meant to make internal communication more engaging, clear, and visually consistent while supporting the school’s broader editorial strategy. These graphics are examples of how I combine design, storytelling, and audience awareness to strengthen digital communication.

Competitor Analysis Project

At Regal Medical Group, I conducted competitor analysis across 13 key brands to identify positioning patterns, content opportunities, and growth gaps.

I have highlighted UCLA Health and Optum as examples of the broader analysis, showing how I evaluated brand messaging, content strategy, audience engagement, and market positioning.

This project reflects my ability to evaluate a market landscape, synthesize insights, and translate findings into strategic recommendations.